Our Story

There is a concept in Scandinavian design that has guided how people in the Nordics have approached their lives for generations — that everyday things should be simple, purposeful, and well made. Not flashy. Not overcomplicated. Just right.

That idea is at the heart of everything Laurent Sydney does.

Where We Come From

Laurent Sydney is operated from Oslo, Norway. Growing up surrounded by that Scandinavian approach to design — clean lines, purposeful choices, nothing wasted — we became convinced that the same philosophy deserved a place in wardrobes everywhere, not just in the Nordics.

We started because we saw too many products that were either overpriced for what they were or cheaply made and destined to fall apart. We believed there was a middle ground — pieces that look good, feel good, and last — without the inflated price tag.

Why Australia?

We chose to bring Laurent Sydney to Australia because we believe Australian customers deserve access to well-made everyday pieces without paying a premium for a brand name. Quality should be accessible. That has always been our position.

What Laurent Sydney Stands For

Quality and affordability are not opposites. They are a choice.

We believe you should not have to choose between quality and price. Every piece in the Laurent Sydney range is selected with that balance in mind — materials that hold up, designs that look good, and prices that make sense. Scandinavian simplicity, made accessible.

No unnecessary extras. No inflated markups. Just honest pieces that make your everyday life a little better.

Who We Are

We are a small, focused team that takes what we do seriously. Our customers are everyday people who care about what they wear and want pieces they can rely on. We serve them with straightforward policies, real contact information, and a support team that is always within reach.

Business Information

Brand: Laurent Sydney
Business Address: Gladengveien 7E, 0661 Oslo, Norway
Email: support@laurentsydney.com
Phone: +61 3 4422 4602

Monday to Friday | 09:00 – 17:00 (AEST)
Weekends | 11:00 – 16:00 (AEST)